Photography Workshops: How to Successfully Book Them
How to Successfully Book Workshops
The amount of time that you can spend working is limited. Even if you have goals of global domination, your hours only go so far. But wait, don’t get discouraged! There’s another way to reach the masses.
You can teach!
Share your knowledge with others in a group setting to maximize your efficiency and help them build their businesses! One of the most popular ways to do this is by holding a workshop. You teach photographers how to better serve their clients using your tried and true methods, on a small or large scale.
This type of workshop should focus on a single area of business. Refining a specific style, maximizing efficiency, whatever you’re best at – that’s what you should share with others. Break your teaching points down into pieces that can be easily digested and applied. That way your attendees will walk away with instantly added value for their businesses.
Workshops can be held online or in person, whatever allows you to reach other photographers in a way that effectively communicate your message.
Successfully Book Workshops
Once you’ve examined your expertise and prepared the message you want to share, how exactly are you supposed to successfully book your workshop? You are targeting a completely different audience here, as your ‘clients’ for this type of workshop are other photographers. You’ll need to find creative ways to reach out to them.
Here are a few ideas to help you get started.
Send an email.
Either one by one or in a mass effort after compiling a list of email addresses, send an email to your potential clients that make them aware of the workshop that you are now offering.
Include all of the vital details in a way that is easy to understand and has a simple call to action. Maybe a link to ‘sign up now’ or to learn ‘more information’. Whatever fits your email best.
Share on social media.
Excited about the workshop you’ve put together? Tell the world about it! Post on your business page and personal page. Ask your friends and colleagues to share as well. Publish a link to your sign-up page within the groups you are part of where other photographers hang out.
Want to step up your social game? Try running a Facebook or Instagram ad. Their targeting options will allow you to reach the exact audience you’re seeking. If you haven’t done this before, you may consider contacting a pro to be sure that your dollars are spent effectively.
Advertise in your community.
If you are planning an in-person workshop, try advertising within your local community. Print off a flyer (yes, that’s still a thing! haha) and pin it up at the local coffee shop, gym, book store, anywhere that gives you permission and the opportunity to reach your potential audience.
Prefer old school methods? Try running a print ad in the local paper or mailing out postcards. Whatever you feel is best fitting for your brand and will reach your fellow photogs.
Make it easy to sign up.
Have you ever filled your online shopping cart full of items only to get frustrated with the process and close the website before you actually check out? Avoid this at all costs. The last thing you want is for someone who is interested in going to your workshop be put off by a lengthy registration process.
Instead, choose an online booking system that will allow photographers to easily sign up and pay for their spot at your workshop. Need help getting started? Let us know! 😉
What are your favorite ways of advertising your workshops and filling up spots? Let us know in the comments! We can’t wait to hear from you.
One of the best ways to ensure that you are able to book your *next* workshop successfully is by making the first one AH-MAZING! Be sure that your content is on point and follow up with your attendees after the event is over. Thank them for joining you, ask them for feedback on what they loved and how you might be able to improve your next workshop and even give them the opportunity to leave you a review (either privately or publicly).
You can then use all of this information to make your next workshop even better than the first!
Happy teaching. We’re rooting for you and ready to help you start accepting registrations. If you have questions on how to get started, don’t be afraid to reach out.
Photo by Philipp Mandler Photo by Seth Doyle